 It's important to know that words don't move mountains. Work, exacting work moves mountains.
-- Danilo Dolci |
HIGHLIGHTS
NON PROFIT | PRIVATE SECTOR | PHILANTHROPY/PUBLIC SECTOR | POLITICAL
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 California Pacific Medical Center (CPMC)
Ground Floor Public Affairs (GFPA) was retained by California Pacific Medical Center
(CPMC) to launch a community development campaign to build a citywide network
of support. As part of the Beyond Medicine campaign, the team identified over
25,000 supporters over an 18 month period through grassroots organizing and has
nurtured these relationships in partnership with local health initiatives and
programming. For example, theHealthy Living forum series created local events of
open dialogue with members of the community surrounding issues ranging from
diabetes to nutrition. GFPA has also created CPMC BabySteps, a social networking
website for new parents that fosters relationships and provides a comprehensive
database of family friendly resources and health services. Through online
advertising, offline events, and promotional partnerships, BabySteps has positioned
CPMC as a community leader not only among CPMC patients, but also among the
participants of the greater San Francisco health care delivery system. Through this
extensive community campaign, as well as political strategy and relationship
management, GFPA has worked with CPMC to accomplish its political and policy
agenda.
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 Pearson Foundation
In conjunction with the Pearson Foundation, Ground Floor Public Affairs has worked
with the non-profit Jumpstart on "Read for the Record," an event that promotes
literacy and early education. "Read for the Record" is a national campaign designed
to bring attention to the importance of early education by bringing people together to
read the same book on the same day to hundreds of thousands of children
nationwide – setting a Guinness Book of World Record for each of the past three
years. For the San Francisco and Los Angeles events, GFPA served as the conduit
spearheading participation on a vast variety of levels, helping create a successful
model for years to come. By utilizing our relationships from both the private and
public sectors, GFPA facilitated each event with high-profile individuals, as well as
conducting the coinciding press conference. Participants have included Los
Angeles Mayor Antonio Villaraigosa, San Francisco Mayor Gavin Newsom,
Entertainer MC Hammer, San Francisco District Attorney Kamala Harris, San
Francisco Superintendent of Schools Carlos Garcia, as well as a collection of
community and business leaders, elected officials, and public figures. |
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